Search Results

Service Quality Dimensions: A Case Study of Telangana Grameena Bank.

• Authors : M., Sri Hari¹, ; Ezhilarasi, J.², ; Vijayan, S.³,

• Source: Turkish Online Journal of Qualitative Inquiry; 2021, Vol. 12 Issue 10, p2032-2038, 7p

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Measuring customer value and satisfaction in services transactions, scale development, validation and cross-cultural comparison.

• Authors : Huber, Frank¹ (AUTHOR); Herrmann, Andreas² (AUTHOR); Henneberg, Stephan C.³ (AUTHOR)

Subjects: *CUSTOMER satisfaction; *CUSTOMER lifetime value; *CUSTOMER services

• Source: International Journal of Consumer Studies. Nov2007, Vol. 31 Issue 6, p554-564. 11p. 1 Diagram, 8 Charts.

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Revisiting “big ideas in services marketing” 30 years later.

• Authors : Berry, Leonard L.¹

Subjects: *MARKETING theory; *CUSTOMER services; RETROSPECTIVE studies

• Source: Journal of Services Marketing. 2016, Vol. 30 Issue 1, p3-6. 4p.

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Study on pricing behaviour and capacity allocation of cloud manufacturing service platform.

• Authors : Pan, Xin-yu; Ma, Jing-zhong; Zhao, Dao-zhi

Subjects: INDUSTRIAL capacity; MARKET design & structure (Economics); MARKETING theory

• Source: Cluster Computing; Nov2019 Supplement 6, Vol. 22, p14701-14707, 7p

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Internal-market orientation: a misconceived aspect of marketing theory.

• Authors : Gounaris, Spiros¹ ; Vassilikopoulou, Aikaterini²; Chatzipanagiotou, Kalliopi C.²

Subjects: *MARKET orientation; *MARKETING theory; *EMPIRICAL research

• Source: European Journal of Marketing. 2010, Vol. 44 Issue 11/12, p1667-1699. 33p.

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An empirical test of a proposed customer satisfaction model in e-services.

• Authors : Hong-Youl Ha¹; Janda, Swinder²

Subjects: *MARKETING; *MARKETING theory; *MARKETING research

• Source: Journal of Services Marketing. 2008, Vol. 22 Issue 4/5, p399-408. 10p. 1 Diagram, 3 Charts.

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An examination of the marketing and relationship marketing concepts, by analysing power, disciplining and compliance in customer-provider relations

• Authors : Kasabov, E. R.

Subjects: 658.8; Marketing theory, Customer relations, Provider relations, Customer compliance; Relationship marketing

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A Conceptual Model of Service Quality and Its Implications for Future Research.

• Authors : Parasuraman, A.; Zeithaml, Valarie A.; Berry, Leonard L.

Subjects: QUALITY control; PRODUCT quality; QUALITY of service

• Source: Journal of Marketing; Fall85, Vol. 49 Issue 4, p41-50, 10p, 2 Diagrams, 1 Chart

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THE IMPORTANCE OF CONVENIENCE IN CONSUMER PURCHASING.

• Authors : Kelley, Eugene J.

Subjects: CUSTOMER services; PURCHASING; SHOPPING

• Source: Journal of Marketing; Jul1958, Vol. 23 Issue 1, p32-38, 7p

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Reframing the Dissemination Challenge: A Marketing and Distribution Perspective.

• Authors : Kreuter, Matthew W.; Bernhardt, Jay M.

• Source: American Journal of Public Health; December 2009, Vol. 99 Issue 12, p2123-2127, 5p

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